Walt Disney Studios plans to return to the release scheme that was chosen for “Mulan”. This time the experiment will take place with an adaptation of “Black Widow. According to western press reports, the project will be available for Disney+ subscribers on the day of its premiere in cinemas. They will have to pay $30 to see it.
The same scheme has been chosen for “Cruella”. If we talk about the cartoon “Luke,” it is not expected to be at the box office – it will be presented immediately on streaming.
“This announcement has directed our attention to providing consumer choice and catering to the changing tastes of the public. With a flexible distribution strategy in a dynamic market that is poised for a pandemic recovery, we intend to continue to offer the best options for you to experience the amazing stories of the Walt Disney Company,” commented Kareem Daniel, head of Disney Media & Entertainment Distribution.
In addition, it was reported that the premiere of another film adaptation of the graphic novels “Shan-Chi and the Legend of the Ten Rings” is postponed. The project will not be presented in July this year, but in September.